What goes into a blogging strategy?


I believe there are four pieces of a blogging strategy: content, promotion, community and expertise building. Maintaining weekly blocks of time for these four components will help your blog grow.


Getting started:

Social Media Examiner recommends writing your blog’s mission statement and then choosing 7-10 categories “that address relevant topics of discussion in your business” while keeping your mission statement in mind. Use these categories to keep your content well-rounded.

Create a content calendar

Planning your blog posts in advance can:

  • Keep you motivated. — If you’re like me, when something is scheduled, you’re more likely to actually do it.
  • Inspired: Writing out your ideas can help keep your creativity flowing, spurring new ideas.
  • Help you diversify your content — A good blog has diverse types of content that all fall under the theme of the blog.

Screenshot of Conversion Minded’s SM Cheat Sheet

Diversity might look like article types: listicles, videos, business and personal posts. Or different ways of approaching your theme, or subgroups of your audience. Check out Conversion Minded’s Social Media Cheat Sheet with 24 types of content to try (note that many of them are specific to business blogs).

What else to factor in

Breakfast at Lilly’s recommends factoring in upcoming holidays. Consider how can you use holidays to your advantage.

Find out when people look at your blog. Many blogging platforms have these kinds of statistics built in. Schedule posts around those times to ensure quality new material around your readers.

Schedule posts around those times to ensure quality new material around your readers.



Keep track of popular hashtags within your niche. Use them as you promote your content.

Schedule time weekly to queue up social media posts. I currently use the free version Hootsuite to schedule tweets ahead of time, and I’m trying out Buffer to schedule posts on LinkedIn, Google Plus, Facebook, and Instagram. Pinterest is included for an extra cost. Check out this blog in a week, and I’ll let you know what I think!

Community Interaction

Interact with your influencers

Include specific times in your blogging calendar to interact with influencers in your niche. Will Blunt from Hubspot suggests documenting a list of these influencers. Follow them and see what they’re up to. Comment on their posts and share them.  Blunt says:

I schedule time into my calendar to place further deposits with certain people. Typically, this looks like a brief email message or a social share, but sometimes it might play out as something more meaningful. If you work hard on placing deposits you expand your network to a group of people that command great authority with your ideal customers. 

Interact with your peers

Look for Twitter Chats in your market. Tweetreports.com maintains a Twitter Chat Schedule where you can find active conversations happening on Twitter.

Keep track of upcoming conferences and networking events, and put promo days for the most active Facebook blogging groups on your calendar.

Expertise Building

Maintain lists of publications, conferences, and influencers within your niche. Schedule time to read these publications (simplify your life with Feedly) and stay in the know of what major influencers are talking about. If you maintain some sort of brainstorm board for future blog posts, include a list of hot topics in your niche.

I also suggest following major news publications and blog about how global and national news impacts your industry

Also check out my nifty infographic: 22 Pieces of a Successful Blogging Strategy

Leave a Reply 2 comments

Mary - a couple of years ago Reply

Very helpful tips. Sometimes blogging seems so overwhelming, but will definitely use some of these tips to keep me in check. Thanks.

M. C. Frye - a couple of years ago Reply

Now to find time to do more of this!

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